The 35th London Wine Fair edition took place as every year at Kensington Olimpia from 18th to 20th of May, with more than 750 exhibitors presenting their wines from more than 40 different countries. Exclusively dedicated to wine professionals, the event attracts on average more than 10.000 visitors a year, and it is confirmed also in this current edition.
Especially arranged in spring, a visit to the London Wine Fair is an opportunity to discover new senses, to partecipate in wine tastings with producers from all over the world, meet new suppliers and potential customers, identify latest market news thanks to the rich seminars and conferences program over industrial topics.
The event has been monitored by SocialMeter, which registered the intensity of the spoken about regarding the keywords @londonwinefair, #londonwinefair, #LWF2015; among these #londonwinefair reached the 80% of popularity. Overall 8.179 tweets have been collected, 1.714 photos shared, 1.121 tags, by a total amount of 2.600 users involved in the online conversations. On the 18th at 11.00 the pick of the spoken about has been registered. The most frequent words in the post collected are #wine, #london, #Chapoutier2CV, a prestigious french vineyards, #IWC2015, related to the english wine competition “International Wine Challenge”.
Two particular areas have been taken into account: “Wines Unhearted”, a space dedicated to wine producers seeking for representation and import opportunity in the United Kingdom, and “View Tasting”, an independent space inside the Fair especially arranged for companies qualified in premium and super wines.
Among the top users on Twitter: the official account @londonwinefair, then @Beveragetrade, the account of the usa international beverage trade website,@GlassOfBubbly, a magazine about sparkling wines; the most mentioned accounts are @londonwinefair, #englishwine, the wine marketing association of the english wine industry, and @LNDWineWeek, related to the London Wine Week occurring in London until the 24th of May.