Decanter World Wine Awards, the largest and most influential wine competition in the world, is now at its 12th edition at Tobacco Dock in East London, near to the Tower Bridge.
The speed with which this event has become so prestigious in few years is surprising, and the number of wine producers increase year by year.
The “judging week” started yesterday (27th April): more than 15.800 wines will be judged by the top wine experts of the world, including 84 Masters of Wine and 24 Master Sommelier coming from 22 countries!
A short look on how the competition works:
At first producers are invited to submit the wines and provide technical details, price and retail availability, and send 4 bottles of each wine, that Decanter will log, categorize and code. Then, the judges will taste wines individually, with knowledge of their region, style, and price bracket, compare notes and reach a consensus on each wine’s medal.
This rigorous and strict judging process is the reason why DWWA is trusted internationally.
Producers from all over the world are looking forward to seeing the results, which will be published to the public in June together with a comprehensive magazine to guide consumers in choosing the best wines to drink in specific places, styles and at different prices.
Social media engagement:
As far as the social media are concerned, our observatory SocialMeter collected since now more than 35000 tweet regarding the keywords #DWWA, #DWWA2015, @Decanter, @DecanterAsia, @DecanterAwards, #DecanterAwards, coming from about 1700 users who twitted on this topic. Among the accounts, @Decanter is the most widely used (93,8%), and #DWWA15 is the favorite hashtag used by the Twitter community (41,4%).
The chatter about the event started growing yesterday morning, of course, reaching the amount of 38 tweet at 11 am. Among the most influential there are @Decanter, @DecanterAwards, @capewinereview, a specific page following and collecting the top wine tweeters on the Web.